Welcome to Evolve Consulting

Helping organizations create healthy, sustainable growth.

Sales Process Analysis

  • Customer journey mapping

  • Identify lead loss and communication breakdowns

  • Unify messaging across marketing/sales

  • Assess team motivation/engagement

Team Training

  • Custom-built for each team

  • Half-day or multi-day formats

  • Variety of session types

  • Individualized communication/activity

Coaching/Mentoring

  • Team motivation and engagement

  • Measurable progress/activity to rev goals

  • Reporting to management

  • Customer feedback analysis

Let's have coffee and get started!

Growth is intentional. So is this conversation.
If you are navigating expansion, refining strategy, or strengthening your leadership and sales infrastructure, let’s start with a focused discussion about where you are and where you want to go.

We're ready when you are!

Hi, I’m Lydia Callahan, founder of Evolve Consulting SC. I partner with growing organizations to bring structure, clarity, and momentum to their revenue and leadership strategies. My work spans sales team development, national initiative strategy, executive advisory, and organizational training, all grounded in one core belief: sustainable growth requires aligned communication and intentional process.


With a background in education and national sales leadership, I have built and scaled teams, developed training programs, and helped organizations move from reactive selling to intentional growth. Along the way, I recognized a consistent challenge across industries. Teams rarely struggle because of talent. They struggle because of misalignment, unclear systems, and a lack of ownership.


That realization became the foundation of Better B2B, a relational, process-driven framework designed to support leadership vision, empower teams, and create consistent customer experiences that extend beyond a single transaction.


Today, Evolve Consulting operates as a boutique strategy firm, collaborating with leadership teams to design initiatives, strengthen management structures, and build sales systems that are consistent, authentic, and scalable. I believe authority and approachability can coexist. When teams understand the why, own the process, and communicate with clarity, growth becomes sustainable and repeatable.

Contact us.

Evolve Consulting is committed to helping businesses maximize their potential through custom sales processes, strategic planning, and message crafting. Fill out this form to receive specific information about how we can partner with you and your business.

In today's competitive business landscape, a one-size-fits-all sales training approach falls short of unlocking the true potential of your salesforce. To maximize your company's growth and harness the unique strengths of your products or services, a customized sales training process is essential. We know there's a better way and we look forward to the opportunity to help you discover it for yourself.

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